DANIELLE DARBY
I'M A PRODUCT DESIGNER
My determination and focus knows no bounds.
Digital design is like painting, except the paint never dries.
Neville Brody
I design strategic digital experiences.
Highly experienced Senior UI designer with an eight-year history of driving strategic digital experiences. I specialise in translating complex user and business needs into beautiful, intuitive and accessible digital solutions with a mobile-first approach. Experienced in the end-to-end design process, from low-to-high-fidelity prototyping through polished design delivery and production refinement. Dedicated champion of the Design System, known for meticulous attention to detail and unwavering determination in striving for pixel-perfection.
A strong background in design thinking to solve core business problems, drive measurable impact and deliver user-centred solutions. Intrigued by how agentic and generative AI will shape the future.
Recommendations
Danielle has an incredible passion for UX and was a fantastic member of the team. I would happily hire her again in an instant.
Danielle seamlessly integrates Design System architecture with a robust user-centred design strategy. She is very talented.
No project is too big or too small; Danielle is an incredibly creative and adaptive designer.
Danielle has an incredible passion for UX and was a fantastic member of the team. I would happily hire her again in an instant.
Danielle seamlessly integrates Design System architecture with a robust user-centred design strategy. She is very talented.
EXPERIENCE
Sep 2021 - Present
SENIOR UI DESIGNER, TUI
TUI is a leading global tourism group operating worldwide, bringing the best holiday experiences to its 33 million customers. A polymath strategic designer dedicated to solving complex problems and creating innovative, user-centred work.
Feb 2021 - Sep 2021
DIGITAL UI/UX DESIGNER, RAC
RAC is a well-known company providing motoring services since 1897, with 12.9 million members. As a 'T' shaped designer, I played an integral part in UX, end-to-end, focused on campaign channel management whilst ensuring brand alignment and leadership.
Apr 2019 - Nov 2020
DIGITAL DESIGNER, Secret Escapes
Secret Escapes is a members-only luxury travel club that offers subscribers highly discounted, curated flash sales on hotels and holidays, with a membership base of over 60 million users across 14 countries. Working on campaign design execution, marketing and CRM campaigns with data & optimisation.
EDUCATION
2010 - 2012
Universety College London,
Fashion Retail Academy
Visual Merchandising and Branding
2010 - 2012
Barnfield College
BTEC Level 3 Fashion and Clothing
SKILLS
Figma
Accessibility
(WCAG 2.2 -
AA Standard)
UX/UI Design, UX Research, and Methodologies
Design Systems
Design Thinking
Mentoring Juniors
A little bit
about me...
When I'm not working, you can find me planning holidays, skiing, and exploring new cuisines as a complete foodie. My main hobbies are watercolour painting, yoga, photography, and running. In April 2025, I ran the London Landmarks Half-Marathon for DeafBlindUK and raised £1,500. I have a close family, and I'm a proud dog auntie to a blue staffy called Frankie. Fun fact: I can play the violin.
Get in touch
Want to hear more about how I can help your project succeed. Please send me an email.
Call: +44 7886459763
Email: dljdarby@gmail.com
LinkedIn: linkedin.com/in/daniellel-jdarby/
Contact Us
We will get back to you as soon as possible.
Please try again later.